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Practical Market Research
By Bob Rentsch, Vista Consulting

Market Research can be done in a variety of ways.

Getting the depth and breadth of market research right is a challenged for many companies. I have found that market research in treated in one of two ways:
  • The company skips research and instead relies on the

    Bob Rentsch is a marketing consultant at Vista Consulting LLC ( www.vista-consulting.com ) and brings over 20 years of experience managing marketing and development organizations. Bob

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