SalesVantage.com >> Article Archives >> Event Marketing >> Useful Tips for Evaluating Your Meeting Venue Options
That's right location is the key. Your environment, formal or informal, helps set the necessary mood and ambiance for the meeting to take place. Think about choosing a comfortable, yet stimulating environment that encourages attendees to concentrate, but beware of making it too cozy and relaxing that they’re likely to fall asleep. When thinking about the right location, consider
the meeting objectives, the length of the meeting and, of course, your
budget. Decide how appropriate/necessary/important it is to hold the
meeting on or off-site. For example, sometimes a neutral, off-site
location is necessary for confidential, top secret discussions.
Different types of locations to
consider:
1. Local off-site meeting space
2. Out-of-town off-site meeting space 1. Local off-site meeting
space
When it comes to selecting an off-site location, be it a local hotel conference room, a restaurant or other meeting space, your budget will rule and determine the outcome. To play it safe, always inspect the space first-hand before finalizing any decisions. Make sure the space is the right size for the meeting. You want to avoid “maxi-sizing,” that is having a space big enough to seat 200 for a 20-person meeting. You only want to consider venues that are larger enough to handle the event you’re planning. Much will depend on the number of participants and the complexity and/or variety of the program. Will it be formal, informal or both? Do you want a rural or an urban location? Chances are that every event you plan will possibly meet different criteria, and thus have different space requirements. 2. Out-of-town off-site meeting
space
This option is usually used for extra special meetings, such as sales meetings, as costs will inevitably be much higher. These kinds of meetings may well last for several days so you want to make sure that all necessary details are well taken care of. If you want to make it high on your colleagues’ popularity poll, consider using a resort facility, as they usually offer various enjoyable relaxation options, golf, swimming, fitness center, etc. A site visit is essential so as to avoid any unexpected surprises. With this in mind, let’s look at the various venue
options available to you:
· Hotels · Conference centers · Convention centers · Resorts · Retreat centers · Cruise ships · Unique environments Hotels. These fall into three main
categories:
1. Well-known and established chains,
such as Marriott, Hilton, Hyatt, Sheraton, Holiday Inn, that offer a certain
level of service that you can expect worldwide. They offer a wide range of
amenities especially if you need room for large banquets, trade show or exhibit
areas.
2. Independently owned properties, such
as those belonging to the Preferred Group (http://www.preferredhotels.com), whose
luxury hotels and resorts offer a unique character, one-of-a kind ambience, and
provide the highest standards of quality and extraordinary service.
3. Boutique lodgings service business
travelers in search of a home away from home. They are small luxury hotels
& resorts with individual personalities – eclectic, quaint hotels housed in
historic urban buildings or romantic resorts with flowering gardens and
beachside villas (http://www.boutiquelodging.com).
However, nice these sound, you definitely need to check what meeting space
facilities, if any, they offer.
Conference centers. Conference centers
encompass a broad gamit of venues which are often purpose-built specifically for
meetings and events and offer state-of-the-art facilities, many including
videoconferencing. They comprise corporate training centers, universities,
resorts, airport, urban and downtown facilities. Your best bet to find a
suitable facility is to start your research with the International Association
of Conference Centers (http://www.iacconline.com/). You can
do a worldwide search based on your specific meeting criteria.
Convention centers. When you’re looking for a
combination of an urban location, plenty of meeting space, and substantial
exhibition space, then a convention center is a practical solution.
They’re geared up large numbers and generally situated close to airports or in a
convenient downtown location. The one drawback is that you would need to
use a nearby hotel for accommodation.
Resorts. You’ll probably only consider a
resort property if relaxation and leisure activities rank high on your priority
list. This environment works well for both formal and informal meetings.
Resorts Online (http://www.resortsonline.com/) allows
you to choose the activity you’re most interested in to find an appropriat
selection of choices.
Retreat centers. These generally work best
for smaller more focused groups who are looking for a quiet, serene meeting
environment. They encourage “an away from it all” type mentality where
people can engage in personal exploration, strategic decision-making,
communicaton, and self improvement.
Cruise ships. These make an interesting and
very different venue option. There are a few companies who specialize in
cruise meetings offering facilities worldwide for a wide variety of groups (www.cruisemeetings.com).
Many of them will work within your budget constraints to offer complete packages
that include airfare, transfers, meals and entertainment.
Unique environments. Unique environment don’t
always make the best meeting spaces, but it’s worth doing your homework to find
out. Some options to consider include museums, stately homes, (including
castles in Europe - http://www.grandes-etapes-francaises.com/geehome.htm),
sporting venues, and theaters. Many of these venues work well for special
functions, but don’t necessarily have adequate meeting space facilities and
equipment. Susan Friedmann, works with organizations who want to boost their
exhibiting results by attracting new business at tradeshows. She
designs and implements strategies for show organizers and exhibitors.
She can be reached at 518.523.1320, on the web www.thetradeshowcoach.com or by email susan@thetradeshowcoach.com
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