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Search Engine Copywriting (SEO) Using Ogilvys Word Power
By Robb Hecht, The PR Machine

When your internet marketing strategy includes search engine optimization (SEO) couple this strategy with the David Ogilvy copywriting approach and a whole new marketing strategy develops.

Whether it be traditional print media or electronic media, be it advertising, newspapers, or a website, copywriting is the use of a strong blend of powerful, motivating and persuasive words that not only puts your message across to your target audiences, but also brings about desired results.

What is Search Engine Copywriting?

Unlike paid Search Engine Marketing (SEM), organic/natural Search Engine Copywriting (or SEO copywriting) is the process of re-writing text on a website page in such a manner that it continues to appeal to the site surfer while also being compatible to search engines. In this way, search engine copywriting optimizes your site content so that search engines tend to rank your site higher when keywords related to your business are searched.

One might question the need for search engine copywriting, when they already have the best copy on their website. The fact is that sometimes, even the finest written copy by the greatest copywriter might not generate the rankings on the search engines that you had hoped for, despite the fact that you have a great product or service and have spent an amazing amount of time and money in building that site. Why would this be? Because many people don

Robb Hecht is the producer of The PR Machine, a commentary blog about the state of the public relations industry and the methods integrated marketing communications practitioners move client initiatives into the mainstream, found at Reach him by email at

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