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Marketing Events: What Works, What Doesn't
By M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated

Do you know what can turn a promising event into a big success or cause it to fail miserably? When planning your next event, consider these tips to help you avoid having to learn the hard way.

Having worked with dozens of business-to-business marketers at large, medium and small companies, planning and promoting seminars, workshops and other marketing events, I've learned what can turn a promising event into a big success or cause it to fail miserably. When planning your next event, consider these tips to help you avoid having to learn the hard way.

Write effective promotional copy

No matter what type of event you're planning, it's your promotional copy


M. H. "Mac" McIntosh is described by many as America's leading authority on inquiry handling and sales lead management. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. To request a free subscription to his newsletter, Sales Lead Report, contact him at: Mac McIntosh, Inc., 601 Pendar Rd. North Kingstown, RI 0-2852-6620 Phone: 800-944-5553 or 401-294-7730. Fax: 800-944-5513. Email: mcintosh@salesleadexperts.com Web: www.salesleadexperts.com

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