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Seven Ways to Improve Your Telemarketing Success
By Mark Sanford, PhD

Here are some practical suggestions that will help you make the most of your telemarketing efforts in the coming year.

Here are some practical suggestions that will help you make the most of your telemarketing efforts in the coming year.

1. Establish daily goals of how many calls you are going to make. If you have problems making as many calls as you want, begin counting pick-ups, not contacts. Begin with one or two a week if that is your present calling rate. Pick-ups are defined as YOU picking up the phone and dialing for dollars!

2. Have a written telemarketing script prepared ahead of time. Practice this script until it becomes a natural part of you. Make sure this script contains a one-sentence description of your expertise and a "hook" to answer the one question that is always in the mind of the prospect


Mark Sanford, of Sanford Associates, is a business development coach and trainer with 30+ years of business experience. More free articles and training materials on cold calling. Mark can be reached at 925.253.0646.

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