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Selling Tactics
Selling the Business Impact
By Jack Malcolm, President, Falcon Performance Group, Inc.

All of these potential impacts are closely interrelated, and in fact may be used interchangeably in some situations.

We have talked about how to expand the focus of discussions with the customer to the effect or impact your solution can have on their business. In this article we take the concept further by reminding you of the various ways you can impact your customer

Jack Malcolm is Preseident of Falcon Performance Group, Inc. Conact him at 954.525.2445 or visit to learn more

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