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Selling Tactics
Would You Buy From Yourself?
By Timothy F. Bednarz, PhD, American Management Development Group

Customers meet all types of salespeople, try evaluating yourself  from the customer's perspective.

Many sales people sell in a void. They have the opinion they are the only sales person the customer ever sees. The reality is the customer meets with numerous sales people of all styles and stripes. They are exposed to every sales style and approach. Consequently, they are able to quickly size up a sales person. Their attitudes and motivation are quickly assessed and the sales person becomes very transparent in their actions.

Implications to the Sales Person

Below you will find a list of fourteen questions, which if answered honestly will give you an objective evaluation of your professionalism from the customer


Timothy F. Bednarz, PhD is the Principal Partner of the American Management Development Group. He can be reached at 800.654-4935 or Find out more at

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