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A number of the very successful sales reps that I coach have a strategy for winning that is worth considering. They do what entertainers, sports figures, and politicians do-they brand themselves.
I do admit it is unusual for someone who sells for a company to
establish and promote their personal brand identity. (Many senior
executives do it: Bossidy, Ellison, Dell
Dave Stein, after 25 years in sales leadership positions and delivering his own sales training and consulting worldwide, founded ES Research Inc. ESR offers independent, authoritative advice on Sales Training and Consulting and the Companies that provide it through weekly briefs, in-depth reports, online seminars and advisory services. For more information go to www.ESResearch.com or call 508.313.9585
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