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No Call Reluctance!
By Timothy F. Bednarz, PhD, American Management Development Group

Some of the most successful sales people have literally no call reluctance, they understand the mathematics of selling.

Some of the most successful sales people have literally no call reluctance. Many actually relish making cold calls. They understand the mathematics of selling. Every rejection is one step closer to a sale. They have spent the time to analyze their call patterns. For every ten or twenty phone calls, they will get an appointment. Out of every five to ten appointments they will get a sale.

The patterns will vary, but there is certainly a statistical pattern for success if you simply tracks your calls and patterns.

The Implications to the Sales Person

Most sales people experience some fear of failure and rejection which translates into some form of call reluctance. It isn

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Timothy F. Bednarz, PhD is the Principal Partner of the American Management Development Group. He can be reached at 800.654-4935 or amdg@charter.net. Find out more at www.LetsTalkSelling.com.

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