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Biggest Sales Mistakes
By Timothy F. Bednarz, PhD, American Management Development Group


The competitive sales environment demands a total dedication to both the job and the sales profession. As the customer becomes more sophisticated and demanding, the most common sales mistakes listed below telegraph a distinct message to the customer - that you as a sales person are only interested in yourself and not in the needs and requirements of the customer.

The biggest fear many customers have is that the sales person will disappear after the sale, leaving them to deal with any problems.

These common sales mistakes undermine any trust and credibility which you may have established with the customer while fueling their fears about the consequences of their ultimate purchase.

These are mistakes made by either the novice sales person, who doesn

Copyright ©2001 by Timothy F. Bednarz,PhD All Rights Reserved


Timothy F. Bednarz, PhD is the Principal Partner of the American Management Development Group. He can be reached at 800.654-4935 or amdg@charter.net. Find out more at www.LetsTalkSelling.com.

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