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Blogging: PR's True Claim to the Internet
By Robb Hecht, The PR Machine

Don Middleberg coined the term "Online PR" in 2001 and attempted to claim the Internet back then for the PR industry. He pointed out that PR is about a brilliant idea communicated through various forms of media and online was the next form.

Don Middleberg coined the term


Robb Hecht is the producer of The PR Machine, a commentary blog about the state of the public relations industry and the methods integrated marketing communications practitioners move client initiatives into the mainstream, found at http://prmachine.blogspot.com. Reach him by email at robb.hecht@gmail.com

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