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Bustin' Loose in 2004
By Joe Guertin, The Streetfighter Sales Coach

Are you tired of barely making your numbers" Is "this economy has to improve" keeping you from reaching the goals you deserve" Want to start blowing away your numbers instead" Start with a personal Sales Business Plan. It's going to help bring ideas, hopes and goals into focus and make them visual, manageable and virtually foolproof!

Are you tired of barely making your numbers? Is "this economy has to improve" keeping you from reaching the goals you deserve? Want to start blowing away your numbers instead? Start with a personal Sales Business Plan. It's going to help bring ideas, hopes and goals into focus and make them visual, manageable and virtually foolproof!

I'm not just being overly-optimistic when I say you Can have an incredible year!

First, let's look at the basics. Yea, this will be kind of "Sales 101," but stick with me and I'll give you details on the nitty gritty.

Your Sales Business Plan has 3 Primary components:

  1. An full and complete accounting of customers and prospects
  2. An full and complete accounting of specific, weekly activity
  3. A foolproof method of timely measurement

First, let's account for our customers. Ask yourself these questions:

  1. Who spent money with me last year and Why?
    Did I position myself as a valued resource and ad consultant? Were they more than satisfied with the results I helped to bring? Was it because they just happened to read my paper? Did they have extra co-op to spend? Why, exactly, did they invest in me? This will be crucial to my continued success.

  2. Who will spend with me in 2004, how much will they spend, and what am I doing to assure that?
    Do I have a plan in place, or do I just wait and see what happens

    Joe Guertin is an advertising sales trainer, speaker and coach. His programs have informed and entertained newspapers nationwide. Your comments are welcome to joe@joeguertin.com, or visit his Sales Resource Center at www.streetfighterselling.com.

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