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The Anecdote Antidote
By Jonathan Narducci, Narducci Enterprises

Why does it sound like I need a cure for anecdotes, as in those used for case study examples, stories, and b-school breakthroughs? Well, my job requires that I read a lot, which I generally enjoy. But lately I have become, let's say, tired of reading the same old stories of how Company A implemented new Business Method X and was successful and how Company B, who didn't, still wallows in business purgatory.

Why does it sound like I need a cure for anecdotes, as in those used for case study examples, stories, and b-school breakthroughs? Well, my job requires that I read a lot, which I generally enjoy. But lately I have become, let's say, tired of reading the same old stories of how Company A implemented new Business Method X and was successful and how Company B, who didn't, still wallows in business purgatory.

Also, everybody who writes an article, a book, or a white paper uses the same companies as their


Jonathan Narducci uses his 30+ years of experience in business, management, and quality systems to lead international companies in their search to locate and implement the ideas that helps craft the business performance needed for the business results expected. For more information visit www.narduccienterprises.com

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