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The Importance of User Intent on Keyword Research
By Nick Stamoulis, President and Founder, Brick Marketing

Understanding user intent means getting inside the thought process of your target audience and understanding where they are coming from so you can organize your SEO campaign accordingly

There are a lot of factors at play during the keyword research phase of your SEO campaign and all of them need to be taken into consideration to ensure you are targeting the best and more accurate keywords possible. Some of these factors include the age of your website, the competitiveness of your niche, the content on each page of your website, as well as user intent. User intent is arguably one of the hardest conditions to factor into your keyword research and selection process simply because it can change at any given moment. Understanding user intent means getting inside the thought process of your target audience and understanding where they are coming from so you can organize your SEO campaign accordingly.

For instance, when someone searches for




Nick Stamoulis has 12 years of SEO and SEM experience and is the Founder of the SEO firm, Brick Marketing. Nick Stamoulis writes daily in his blog the Search Engine Optimization Journal and publishes a weekly SEO newsletter read by over 127,000 readers.

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