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Decision Mapping is a way of thinking, and a set of tools. While not intended as a complete strategy-building process, it's an efficient first step to get into action. Any size organization can use it to enhance their strategic decision making.
It also saves time and money. This occurs because decision mapping forces management to think, and think thoroughly and creatively, before rushing headlong into major studies; or worse, making costly, short-sighted strategic mistakes. Analytical work and research will likely needed at some point in the strategy process. By starting out with Decision Mapping, however, management increases the probability that subsequent work will have a high payoff.
Decision mapping is a
Solid strategic intelligence delivers better decisions. Tom Brown, founder of Power Decisions Group, helps clients make important market, product, branding and market entry and repositioning decisions using his straight-forward Decision Pathway model and well-conceived marketing research to quickly move clients to decision points and be faster and smarter in the marketplace. An MBA from UC Berkeley-Haas, Tom counts among his clients many Fortune 500, and mid-sized companies in financial services, manufacturing, technology, and health care.
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