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The assignment was clear. The client, a major manufacturer, wanted to include a large auditorium within an office complex and open it to community use. Was this a viable concept? Who might use it? What would they be prepared to pay? Could the new facility be a profit centre? And by the way, the report was required in three weeks.
Some consultants, when faced with such an assignment and tight time lines would reach for a Scotch or an aspirin. but in this case, the consultant booted up and clicked on a new kind of software that has been developed specifically for the purpose of organizing and structuring ideas. Based on an idea mapping concept called Mind Mapping, it offers a bridge between the text based analysis and a more visual way of portraying information
Norah Bolton, is President of Dynamic Thinking, specializing in helping people refine and organize their ideas and strategy. For more information visit www.dynamicthinking.com or call 1-800-884-0489.
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