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"Most Valued Customer"
By Jonathan Narducci, Narducci Enterprises

Most Valued Customer! That's what I am to a lot of companies. At least that's what I am told via their advertising. For most of those companies I don't really know what I did to earn that status. But it did force me to ask myself: "What's a 'most valued customer' look like?"

Most Valued Customer! That's what I am to a lot of companies. At least that's what I am told via their advertising. For most of those companies I don't really know what I did to earn that status. But it did force me to ask myself: "What's a 'most valued customer' (MVC) look like?" One thing for sure: not all customers are MVCs even though we consider all our customers valuable to our success. But some are more valuable than others.

To help prove this point, answer the following questions to find out whether or not you have MVCs among your customers. These questions should also help you understand the differences in the "value" each customer may bring to your company and the "value" you need to supply to cement the MVC relationship - meaning, they should trigger you to think about what you have to do to create an MVC environment. Also, when answering the questions, think in terms of existing and potential MVCs.

1. Do my MVCs (value they bring to my company)


Jonathan Narducci uses his 30+ years of experience in business, management, and quality systems to lead international companies in their search to locate and implement the ideas that helps craft the business performance needed for the business results expected. For more information visit www.narduccienterprises.com

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