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This article concentrates on the content and structure of title tags and meta descriptions. Both elements are found on the search engine results page and aid the engines and potential customers in identifying Web pages with particular keywords and phrases. Title Tags Title tags serve as the "title" to particular Web pages. They need to be succinct and relevant. Let's consider an example: ABC Company has a page featuring 80's, movie t-shirts. The title tag must tell the search engines and customers what the page features. A good, optimized title tag can be the following: 80's movie t-shirts| ABC Company As suggested, it is relevant and to the point. Both search engines and browsers can readily determine what the particular page will feature, and the company that offers its content. The above example is very straightforward; let's try one that is more involved. What if a Web site sells cameras, but also provides ratings for each camera? Let's consider an example regarding a "Z zoom camera" and its rating: Camera ratings| Z zoom| ABC Company This title tag performs the same duty as above: it is giving a succinct description of the page. It is letting the search engines and browsers know the page contains information regarding camera ratings, specifically the "Z zoom" model, and the information is provided by the ABC Company. In essence, search engines and customers are making cognitive connections based on the synergy of the terms. Engines and customers are taking note that the terms are associated with one another. Meta Description Meta descriptions describe a particular page in further detail. They are usually two-to-three sentences in length and utilize particular keywords. The meta description serves as the "virtual salesperson" on the search results pages. Let's look at an example: 80's movie t-shirts| ABC Company T-shirts featuring characters and slogans from your favorite 80's movies! We have the largest stock of movie tees on the East Coast. Get 20% off any order of $100 or more! The ideal meta description is succinct, uses keywords, and appeals to the potential customer. The description is three, short sentences; it uses the keywords "t-shirts," "movie tees," and "80's movies"; and, attempts to prompt the customer to make a purchase via mention of the sale. Ken Wisnefski is a seasoned entrepreneur and chief executive with extensive experience in the
online marketing industry. Ken’s business, WebiMax.com, is a
premier, online marketing company specializing in seo, ppc, and public
relations services.
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