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Use Google's Keyword Tool Google offers a free keyword tool, which can help a business get an idea of how popular a term or phrase is among Web users. In addition, a word or phrase's popularity will indicate the level of competition. For instance, the word "t-shirt" is highly competitive due to the amount of searches on a monthly basis for the term. Those sites selling t-shirts may realize other words and phrases must be added to their list of "keywords" in order to attract a portion of the market. Use Phrases Too Along with idle words, it is good to use phrases in content in order to target a specific market. Let's use the prior, t-shirt example: A t-shirt vendor may implement the phrase, "eighties retro t-shirts" in order to be more specific and to attract a specific population within the t-shirt market. Using phrases helps a business better define their goods and services. Devote a Few Keywords and Phrases per Page Devote one to four keywords and/or phrases to each content page. This enables focus regarding the writing, and enables optimization regarding search engines. Each major product or service a business offers needs its own page. For instance, if a company offers search engine optimization services, then at least one page on their site should be devoted to explaining the services in detail, while using the key phrase, "search engine optimization" several times throughout the content. Balance Content for Engines and Readers Businesses need to organize content so it is optimal for engines to catalogue and for readers to comprehend. Yes, use keywords and phrases liberally in the content, but do not overdue it. The content should read well; it should not be fashioned awkwardly to the point that it is apparent words and phrases were "jammed in" purposefully. After completion, read over the copy and edit accordingly in regards to using keywords and phrases too little (make sure they are in the title, headings, sub-headings, and opening paragraphs) or too much (used more than once every twenty words or so in the body). Ken Wisnefski is a seasoned entrepreneur and chief executive with extensive experience in the
online marketing industry. Ken’s business, WebiMax.com, is a
premier, online marketing company specializing in seo, ppc, and public
relations services.
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