|SalesVantage.com >> Article Archives >> Management Insights >> Knowing The Competition|
Creating a winning strategy depends a lot on competitive intelligence. As Sun Tzu said, "Know the enemy and know yourself; in a hundred battles you will never be in peril." So what are the hallmarks of a good competitive intelligence capability? Below is a list of important attributes a CI organization should have. Beneath that is a self-test you may want to take for your company.
Hallmarks of Leadership Competitive Intelligence:
Here is the self-test of eleven questions that will provide insight on how well your company performs competitive intelligence. To take the test, answer each question with a simple "yes" or "no". Total up the first ten questions and consult the scoreboard to see how the results. Question 11 is a bonus question and the scoreboard provides feedback for that separately.
Mark McNeilly brings Sun Tzu's strategic principles to life as the author of Sun Tzu and the Art of Business; with TV and radio interviews and with seminar presentations. For more information visit www.suntzu1.com
More articles by Mark McNeilly
More articles on Management Insights