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I have been in this business for more than 30 years and there are two things that I can guarantee will happen in a down economy. One, most companies, looking to cut operating costs, will cut their marketing budget. Two, smart companies will see this as an opportunity to get recognized in the market place and get an edge over their competition.
Here are some practical tips on how to spend your marketing dollars prudently:
Bob Grant, President of Grant Marketing ( www.grantmarketing.com ) in Newton MA, specializes in B2B Marketing and Marketing Communications. Bob can reached at 617.796.0186, by email: firstname.lastname@example.org or visit the Grant Marketing website for more information.
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