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Chaos Isn't For Sissies: It Means Changing Our Plans
By Erwin Ephron

To me Chaos is a confusing jumble of all sorts of interesting and dodgy things - and what better describes the media world today?

Chaos is what? Even all-knowing Wikipedia hedges its answer with the note

Erwin Ephron is an authority on advertising and the father of "recency planning." His fresh ideas about how ads work today have changed the way campaigns are planned throughout the world. Erwin

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