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Customer Loyalty = Brand Loyalty
By Bob Grant, President, Grant Marketing

When sales are soaring customer loyalty does not seem to be important, but solidifying your customer base in good times as well as bad is fundamentally sound business strategy.

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Bob Grant, President of Grant Marketing ( www.grantmarketing.com ) in Newton MA, specializes in B2B Marketing and Marketing Communications. Bob can reached at 617.796.0186, by email: bob.grant@grantmarketing.com  or visit the Grant Marketing website for more information.

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