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Effective value propositions answer the following questions:
First Sentence (describes value)
The following is a fictitious value proposition that follows this formula:
"For COOs who need to reduce overhead costs quickly, CubesAtHome is an office solution that enables employees to work from home immediately. Unlike leased office space, our offering helps organizations cut facility-related expenses by up to 85%."Keep in mind the following:
Stephanie Tilton has been immersed in the world of marketing for over 16 years, in roles as diverse as competitive analyst, marketing communications manager, and product marketing manager. Harnessing her unique blend of technical knowledge, marketing savvy, and writing skills, she has crafted winning communications for leading brands such as Akamai Technologies, EMC, Macromedia, Novell, SAP, and Symantec. Contact Stephanie directly at firstname.lastname@example.org or visit http://www.tentonmarketing.com for more information.
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