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To be truly successful in sales, it is necessary to distinguish between types of buyers. In analyzing your sales records, it is not uncommon to find that a small percentage of customers produce a large percentage of sales. The rest of the buyers come and go with no method, buy when there is a sale, happen to stumble upon your store, etc.
The following addresses different types of buyers and the methods of approaching them.
Kenneth C. Wisnefski is the president of VendorSeek.com, an online business to business marketplace that connects business consumers with pre-approved vendors in over 150 different categories. VendorSeek.com has over 5,000 vendors in their Approved Vendor Network and processes close to 10,000 requests per month from businesses of all sizes.
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