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At networking meetings, people ask you what you do. You have a just a few seconds to tell someone why it's in their best interest to do business with you. Writing and practicing a clear and memorable Magical Blurb (also called Elevator Pitch) will assure that you utilize those few precious seconds effectively.
Let's begin by answering these three questions. The order in which you answer them is not important.
Boring, isn't it.
When he answers the three questions above, we end up with something like this:
"I create effective advertising and marketing strategies for small companies that result in more sales and higher profits."The above process is the foundation for an effective Magical Blurb. We can expand it, adjust it, or personalize it to fit any networking situation. Here are some examples:
"I create effective advertising and marketing strategies for small companies that result in more sales and higher profits, and I am currently looking for three companies who want a great yellow-page ad written."The effectiveness of your Magical Blurb increases tremendously if you offer a free informational product at the end. For example:
"If you would like to see an example of the kinds of strategies I use, please write 'White Paper' on the back of your business card before you give it to me and I'll email you my report 'Ads that Pull' as soon as I get back to my office."When networkers request your free informational product, they give you permission to contact them. Follow up promptly!
Hannah Martine is the founding principal of Ad Alchemy ( www.ad-alchemy.com ) in Portland, Oregon. She helps small companies get more clients through teaching networking skills, presenting workshops, and creating effective marketing, advertising and PR strategies. She can be reached at 503.641.6976.
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