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Once You Get Their Permission, Do You Have Anything To Say?
By Debra Murphy, Masterful Marketing

To make the most effective use of your list, you need a communications strategy.

Most marketing organizations spend most of their time getting prospects and potential partners to their Web site and encouraging them to opt-in to their mailing list. But once you have their email address, do you have a plan?

Unfortunately, if you send email to your entire mailing list in the form of irregularly scheduled, non-related, email blasts about an event or a press release, you are wasting your time and theirs. To make the most effective use of your list, you need a communications strategy. Develop a plan on what you want to say, to whom you want to say it, and what is in it for them. Understand what you are trying to achieve and develop an integrated, multi-month campaign that provides information that is useful to your varying audiences

Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.

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