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Connecting You with Your Customers: The Value of Relationship Marketing
By Debra Murphy, Masterful Marketing

The purpose of all businesses, regardless of what it offers, is to create and retain customers.

The purpose of all businesses, regardless of what it offers, is to create and retain customers. Using marketing strategies that build loyalty to your product and brand can help you win customers for the long term. Relationship marketing is more than just sending a list of prospects the same email newsletter in the hope that they may become a customer.

Relationship Marketing - What is it?

Relationship marketing is not about having a personal relationship with your customers

Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.

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