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Brand Marketing
   
Create Your Company's Identity
By Bob Rentsch, Vista Consulting

Using this as a framework for discussion provides interesting insight on what you want your brand to stand for.

To many, a brand is an intangible concept that is associated with an image, such as the Nike

Bob Rentsch is a marketing consultant at Vista Consulting LLC ( www.vista-consulting.com ) and brings over 20 years of experience managing marketing and development organizations. Bob

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