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Time to Freshen Your Brand
By Debra Murphy, Masterful Marketing

Is your brand projecting what you want your customer to feel or think? Your answer may determine whether it may be time to freshen your brand.

Branding is always mentioned when we speak with clients, but I have found that very few companies really understand what a brand is and why it is important to their overall marketing strategy. Branding is very important to your business and possibly the most important asset you can develop. A brand is meant to project feelings and meanings that customers associate with the brand. Is your brand projecting what you want your customer to feel or think? Your answer may determine whether it may be time to freshen your brand.

Why a brand?

A good brand communicates clearly, artistically and creates credibility. It enables you to provide customers with an image that can provoke emotion or feelings about your company, having a powerful impact on whether someone wants to do business with you. A good brand image projects a unique, provocative, and memorable image to your prospects and clients.

When someone looks at your business card, Web site or marketing piece, what does your image project? Does your brand leave a positive, powerful, successful, or reliable image in the minds of your prospects? Or does it project a light, airy, fun, or exciting image? What image best fits your company? Remember, you have to be able to project your image in every aspect of your company

Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.

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