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The Name Game
By Debra Murphy, Masterful Marketing

In reality, naming does take some effort and can be frustrating, but it does not have to be costly.

Many companies consider the process of naming their product or company in one of two ways: a minor exercise that can be done quickly or a major effort that is frustrating and costly. In reality, naming does take some effort and can be frustrating, but it does not have to be costly. And, once you have a name that you like, you can exploit it in your branding activity, making it one of your most valuable assets.

Naming is an important piece of your brand and critical to its success. Not getting it right the first time can cost your company a lot of money and effort later if you have to change the name because it is not appropriate or in violation of someone else

Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.

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