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Of course, you need to stay consistent with your brand identity and not do something that can hurt your image in the market. But you can step outside of your comfort zone and be different without conflicting with your brand. Being bold can help you cut through the clutter and stand out from your competition.
Some ideas to help you be different:
If you are going to spend money on marketing, you should be sure that you do what you can to tastefully and effectively get your target's attention.
Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.
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