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Let me share an experience I had recently. There is a book store to be left unnamed that I have frequented, mostly for the atmosphere. Its brand image was very positive and I have been there quite a bit. It really isn't much different from its closest competitor. But to me, it was the place I like to go browse. One day I had a negative experience with one of the managers over a meeting I was trying to conduct with a client. Amazing what that experience has done to my brand loyalty! The competitor has gained a potential customer all because I was inconvenienced. Think about that the next time you are dealing with a client. You have control over whether their experience gives your competition an advantage or not.
Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.
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