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To ensure prospects find you on the Web, you need to take actions to drive people to your site. These actions can be direct marketing programs, public relations, advertising, handing out your business card, or Internet marketing techniques, to name a few. And one of the Internet marketing techniques is to enable people to find you through search engines.
Search engines and directories generate over 90% of Web traffic by users who are trying to search the Web for information and services. Search engine optimization is the act of developing your web site to make it easier for search engines to index your site and make it available to those who search on certain keyword terms. So if you have a Web site and you want to be found, here are just a few tips that will help.
Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.
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