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Your web site is an effective sales tool for many reasons:
Leading the Visitor
Your web site needs to lead your visitors through the site with the purpose of helping them decide to call you or buy from you. If you let the visitor wander aimlessly without clear paths, you run the risk of them getting confused, frustrated and leaving. Web site visitors are amazingly impatient. If they don
Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.
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