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Email Newsletters or Blogs: Which one is better?
By Debra Murphy, Masterful Marketing

Just like every other marketing program, you have to assess the value of each of these venues based on your target audience.

Email newsletters have value in businesses as they enable you to reach out to your clients and prospects with timely information that adds value to their daily activities. Blogs provide a similar capability but with more interactivity. Which one of these two information products is better for your business?

Just like every other marketing program, you have to assess the value of each of these venues based on your target audience. What works for one business may or may not work for another. Your prospects and clients may wish to get their information by email, through a feed, or by visiting your blog directly.

Email Newsletters - The Benefits

A good email newsletter that you enjoy reading is a welcome addition to your inbox. The challenge is that most of us are receiving so many emails today that it is hard to find time to keep on top of it all. However, email newsletters offer many benefits for marketing your business. Your newsletter:
  • Helps people get to know you without ever meeting you. It should reflect your personality and help you build your reputation in your field.

  • Caters to your target market and helps you meet your marketing goals.

  • Has a purpose such as driving traffic to your Web site or blog, building credibility for your services, generating demand for your products or services, announcing news and events about your company, or create a community for your readers by providing information to them you don

    Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.

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