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Social Media Marketing Basics
By Debra Murphy, Masterful Marketing

The tools of marketing have expanded and for many businesses, this new media is an unknown territory that complicates the marketing mix.

Social media: What is it? How can I use it? Is it right for my business? Is it just a new form of Internet marketing?

These are all good questions to ask as we face the new media marketing trend. The tools of marketing have expanded and for many businesses, this new media is an unknown territory that complicates the marketing mix.

Whether your business sells to consumers (B2C) or to businesses (B2B), new media marketing will have a profound effect on your marketing plan in the future. You need to prepare to join the conversation, listen to your customers, and build a long term relationship with them that helps your business succeed.

Social Media Tools

The new social media tools enable users to publish content easily, building a brand not only for their businesses, but in many cases for themselves. The following are the tools that you need to be aware of and work into your marketing mix over time. There are others, but we

Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.

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