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Don't Stop Thinking About Tomorrow
By Bob Rentsch, Vista Consulting

Marketing organizations can keep

Much has been written about how businesses can promote themselves without buying Super Bowl ads or hiring Tiger Woods as a spokesperson. Less has been written, however, on what to do in those times - such as the end of the quarter or end of the year - when you have put your marketing budget on temporary hold but still need to make the most efficient use of your marketing resources.

This article will explore ways that marketing organizations can keep

Bob Rentsch is a marketing consultant at Vista Consulting LLC ( www.vista-consulting.com ) and brings over 20 years of experience managing marketing and development organizations. Bob

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