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Marketing needs to lead the campaign for building long-term loyalty-based relationships with your customers. If your messages are the same as your competitors and do not light a fire in the minds of your prospects, you will never get them to even consider your product or service, let alone buy.
All people make buying decisions based on emotion, not logic, even in high technology purchases; therefore your marketing must use emotion to sell what people want, not what you think they need or want them to need. Although you as a marketing professional may feel passionate about your product, you must move beyond the traditional
Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.
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