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Focus Your Marketing for Better Results
By Debra Murphy, Masterful Marketing

Keeping your name out in front of your market will both boost sales opportunities now, and have your name on the list when a prospect starts to evaluate options.

In tough economic times, many companies cut back on marketing. Marketing is viewed as overhead and discretionary spending, and unfortunately, many senior managers feel that marketing programs are ineffective anyway. But cutting back on marketing does not necessarily help the bottom line.

When the economy is down, investing in marketing can help you get the attention of your target audience. Keeping your name out in front of your market will both boost sales opportunities now, and have your name on the list when a prospect starts to evaluate options.

Before you open your wallet, there are ways to get the most out of your marketing dollar. The following are five tips to help you get your customer

Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.

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