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What Makes a Business Great?
By Ken Wisnefski, President,

How does a business become a juggernaut? Successful businesses are not born, they are made. Read about some common characteristics of the leaders of business. How does your business compare?

Do you ever wonder why some businesses are so successful? It seems that we just accept their fame and accomplishments, as if they existed from the company's onset, but obviously this isn't so. They had from the beginning, or stumbled upon through experience, some sort of recipe for success.

There may be no objective "recipe," but the following article seeks to illustrate some common notions of premier companies.

Shared Ideology

"Vision" and "ideology" are words often sponsored by businesses. Each company has a mission statement or path they want the company to pursue. They develop a clear and concise vision infusing the benefit of their workers and customers. It must start from the company leaders and needs to be personified in all actions committed. Successful businesses develop an ideology that creates a good synergy between the workers, the customers, and the products/services.

Strong Leadership

A leader plays many roles. One of the most important is being a role model. A strong leader is everyone in the company from the CEO to the entry-level employee. He understands the job description and expectations of each position and can relate to all of them. The leader makes sure all managers and associates who have workers under them act as role models as well.

Efficiency and Consistency

A successful business displays two qualities at all times: efficiency and consistency. This is when the theory of the vision becomes a tangible reality. The talk must be walked now. Each employee must realize that every interaction and business movement is a reflection and an affirmation of the company vision.

Coaching and Training

Employees cannot be expected to be the quintessential cohort on the first day. They must be molded into quality employees, and given feedback on a regular basis. Successful businesses understand that training never ends; there are only varying phases of experience and awareness. After training is complete, mentors are assigned throughout the longevity of the employee's career.

Constant Improvement and Reinforcement

The best businesses continuously strive for new ways to maintain being the best. Aside from going through the immediate motions - they are always trying new implements, testing, modifying, and thinking. Successful businesses procure their business model and expand on it. They learn from experience and use their knowledge to attract more triumphs in the future.

Kenneth C. Wisnefski is the president of, an online business to business marketplace that connects business consumers with pre-approved vendors in over 150 different categories. has over 5,000 vendors in their Approved Vendor Network and processes close to 10,000 requests per month from businesses of all sizes.

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