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The Qualities that Hire Leaders
By Ken Wisnefski, President,

What makes a leader? A business is a machine engineered and operated by people. Success is contingent on the people.

What is a leader? In business, tactics are employed and revisions are pondered, yet many fail to see that "business" is a concept. "Business" is the end product engineered by people. To make the best of business, the business needs to be conducted by the best people.

It is vital to have a leader running the business. There is no objective definition or formula to create a leader; a good leader exhibits and employs the proper balance of thought and action.

"A real leader does not hold by the hand, but points the way."

A leader cannot do it all - they orchestrate a team. A successful leader consistently evaluates their members and tasks, linking the most able with the most pressing needs of the business.

Leaders also assess. They guide and analyze their team, facilitating strengths and identifying weaknesses in order to improve them.

Leaders are approachable and personalize their relationships with the team in order to encourage, support, and optimize the contribution of each team member. A good leader does not wait for routine reviews; assessment is done regularly and dynamically with each member.

"Leaders establish the vision for the future and set the strategy for getting there."

The leader is a role model. Regardless of the business' ideology, it is personified through the actions of the leader. A leader who lives their vision will have others engaging in the same notion.

"Leadership is the capacity to make things happen that would otherwise not happen."

A good leader exudes confidence in themselves and their workers. A leader maintains the conception that all is possible and all goals will be attained. A good leader transforms challenges into opportunities for triumph.

"Truth fears no trial."

A good leader divulges all pertinent information to their team despite the nature of the news or forecasted regard. A transparent leader gains the trust and respect of their team; sharing the good times and the bad while allowing all to embrace both as a unit.

"The prime role of a leader is to offer an example of courage and sacrifice."

A good leader accepts consequences. They will make a decision supporting the welfare of the business despite lack of agreement from others. A good leader knows that success will not always be synonymous with popularity.

Kenneth C. Wisnefski is the president of, an online business to business marketplace that connects business consumers with pre-approved vendors in over 150 different categories. has over 5,000 vendors in their Approved Vendor Network and processes close to 10,000 requests per month from businesses of all sizes.

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