>> Article Archives >> Web Marketing >> Blogs vs. Articles

Web Marketing
Blogs vs. Articles
By Ken Wisnefski, President,

When and for what purposes do you compose blogs and articles? Both are considered content and will increase your visibility online, but there are differences in their use and orchestration.

Content is key. The Internet is not a void willing to be filled with ads, products, and services. It is not a virtual strip mall. Browsers want to be confronted with intelligence- whether it is objective or subjective. Blogs and articles may contain links to landing pages and ads, but there primary function is to deliver information. Their differences are in their construction and intention.

Search Engines

Search engine spiders intermittently crawl through pages and index them so browsers can seek information during a query. Both blogs and articles will attract attention from search engines and increase a site's rankings.

In general, there is more opportunity to discuss a larger array of topics with articles. Blogs are usually engineered around a niche topic and then explore topics within the niche. For instance, a blogger may post about SEO. There is a great deal of things to discuss in relation to SEO, but not as many as compared to a site composing business articles. The scope of business contains SEO and many topics beyond.

Selling products and services

It is better to incorporate an article in regards to marketing a product or service rather than a blog. An article usually is looked upon as more objective, giving it more authority in the eyes of the public. Blogs can be a good source of reviews of products or services, but rarely help in making a direct conversion.

Public reception

As aforementioned, most people give more validity to articles than blogs. Blogs are associated with subjectivity, and articles are thought to be written objectively (whether it is the case or not). From a marketing perspective, both can promote building your brand. Articles providing objective information will be highly regarded by browsers, and blogs invite the opportunity for return readers and participants; increasing the affinity for your company and brand.


The composition of articles and blogs are different. Articles are usually pragmatic, casually released, and segmented for easy reading. Blogs are usually subjective, regularly released, and written in personal, letter-like format.

If you have an opinion, reservation, or grievance, blogs provide the chance to speak your mind. If you have conducted research, have unbiased information, and news pertinent to the public, then you have grounds to construct an article.

Latest trends

More sites are using podcasts and video to supplement their blog and article content. Podcasts are usually related to articles in regards to being objective and focusing on cold, hard facts. Reviews on videos are varied. Some feel that offering information in videos is another way to deliver information and others feel that public perception of video is too closely associated with entertainment to rely on it to promote objectivity.


Content is advantageous for marketing purposes. Blogs and articles both directly and indirectly aid in building your brand name and selling your products and services. It is suggested to use both methods, but to understand the time, place, and effectiveness of each.

Kenneth C. Wisnefski is the president of, an online business to business marketplace that connects business consumers with pre-approved vendors in over 150 different categories. has over 5,000 vendors in their Approved Vendor Network and processes close to 10,000 requests per month from businesses of all sizes.

More articles by Ken Wisnefski
More articles on Web Marketing