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Video is popular
Video quickly became popular on the Web. YouTube was one of the pioneering video hosting sites, and their acclaim came quickly. Google bought them for $1.65 billion after one year because of their popularity and incipient success. Today, more consumers have access to video.
Estimates show 50% of households has broadband capabilities and the average American spends close to five hours on the Internet each day (marketingexperiments.com). These statistics insinuate a huge potential for sales. Browsers' attention spans are limited and need for entertainment is high. More marketers are finding that incorporating video to their sites will garner attention.
The number of online video viewers has climbed from 55 million in 2003 to around 140 million in 2007 (imediaconnection.com). A popular misunderstanding is that most of these viewers are young. On the contrary, news is the most viewed video format and viewers are between the ages of 25 and 44 years of age.
Video is another marketing avenue
Video offers businesses another way to attract consumer attention. Pay-per-click and banner ads are two widely used methods of paid advertising. Sites spend large amounts of money on optimization to achieve popular status on the engines organically. Video marketing is an alternative strategy working for businesses. Entertaining and educational clips incorporated with URLs have high potential of ushering visitors to a site for less money.
Video sharing sites heavily increase the likelihood a company's video is viewed. Sharing on these sites is abundant. The month of December from 2005 to 2006, saw an increase from 23,468,000 visitors to 58,000,000 visitors on the top 20 sharing sites (billhartzer.com).
What you can do with video
Content is king on the Web. Traditionally, we have thought of content in written format. Audio and video information is also widely accepted and popular. The possibility to compress more information into a timeframe is greater using video than in using written form. Browsers are highly fickle and more likely to invest time in watching a video for a few minutes than investing more time in reading a page or more.
Uses of video:
Tips in using video
Kenneth C. Wisnefski is the president of VendorSeek.com, an online business to business marketplace that connects business consumers with pre-approved vendors in over 150 different categories. VendorSeek.com has over 5,000 vendors in their Approved Vendor Network and processes close to 10,000 requests per month from businesses of all sizes.
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