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However, the real challenge lies in providing an environment which is rich enough to allow competitive comfort and luxury that not only rivals Western hotels, but equally sets a new global standard of quality yet conservative enough in taste while maintaining the aesthetic and spiritual balances and the etiquette so highly cherished by the Muslims.
The thought of creating hospitality concepts under specific religious and cultural lines is nothing new, Islamic Hotel Brand concepts to accommodate billions of Muslims is not any different then the current western hotels or what we may call for a minute a Christian Hospitality experience. What started out from the Inns-Pubs-Taverns and later modernized yet maintained the same basin-sink to wash with stoppers, bathtubs and highly customized Western menus with liquor and music is still the main foundation of all the 5 star name brand hotels all around the world. They have certainly pioneered a great global standard.
The Middle East is in need of places where Muslims absorbed in their culture amidst the practice of Islam would be fully at ease with all interactions and relate to all surroundings during a stay. It is simply about creating Islamic hotel brands and Islamic family hospitality and recreation. The delivery of such concepts on a world-class standard would demand a deep understanding of creating the right themes and ambiances, the right architecture, the interior and exterior, timing and routines and all staffing supported by image creation, and most importantly, the ultimate test of creating a unique, 5-star global name identities worthy of global iconization and respectable attention.
After all, today a room having a Qibla pointing signage stuck on the ceiling, a prayer rug, a bidet or an arch stretching somewhere in the room is considered authentically Islamic, while amidst the westernized opulence rests a mini-bar hidden in furniture. Conveniently available as the only possible options, these rooms are popular and have worked very well. But nevertheless, the western franchises must prepare themselves to become more deeply involved with actual facts of the Islamic issues instead of a few cosmetic accessories.
No matter how fast the hyper-global-image-repositioning between the east and west is showing a divide in cultural tastes and lifestyle preferences, this measurement alone requires a grassroots level understanding, rather than some-off-the-cuff adjustments to old, already existing concepts. Also to ignore the next largest upcoming boom of Muslim travelers and vacationers of the new Middle East will become a very serious matter. The entire hospitality concept could get a localization makeover and the creation of local brands in Middle East stretching all over the Muslim world. Who would have believed five years ago the world's tallest building to be in Dubai?
We now live in an easily accessible world, where possibilities are endless and the West does not hold a monopoly on business ideas, new concepts and innovation. Outside the G8, with the exception of space missions, life-saving technologies and piles of WMD
Naseem Javed, author of Naming for Power and also Domain Wars is recognized as a world authority on Name Identities and Domain Issues and he is the President of ABC Namebank ( www.abcnamebank.com ) with offices in New York & Toronto. e-Mail him your URLs or current business names for a complimentary evalution. This analysis is serious business, so please identitfy your job title and background information on your company and the use of that name. All correspondence is confidential. e-mail: email@example.com
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