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Use Social Media Sites to Improve your Ratings
By Ken Wisnefski, President, VendorSeek.com

Sites need traffic coming to their site.  There are services such as search engine optimization and pay-per-click, but they can become expensive.  Social media sites are viewed everyday by mass numbers.  They can be leveraged in order to bring a lot of browsers to your site.
Sites want traffic coming to their site.  There are many ways to achieve this feat.  Search Engine Optimization companies provide suggestions and do legwork to attract visitors.  Pay-per-click advertising makes your ads more noticeable in regards to specific keywords and phrases.  Both of these services are useful, but there are ways (free of charge) to attract traffic.

Social media sites have huge numbers of fans.  Getting a piece of content on the front pages of these sites will bring browsers to your site.  It is important to know how to approach the site in order to become popular with its readership.

The following article provides information on the top social media sites:

Digg

After establishing a digg account, users submit content and others in the community read the articles and vote for ones they like the best.
  • Reputation is everything on digg.  The popular authors get votes based on their reputation regardless of its content.  
  • Submit frequently and provide comments to become part of the community and recognizable.
  • Most of the users enjoy tech savvy articles.  Any information relating to the Web and technology is popular with the readership.  Study these areas and create an article on a pertinent topic.
del.icio.us

This site is most useful if you have an informational resource linked to your own site.  It is not a platform for self-advertising; your popularity will grow based on others’ references.  It is a bookmarking site, so the possibility of attracting continual customers is there.
  • Work on establishing something on your site that is useful such as articles, tools, resources, etc.
  • Networking is huge on this site.  Create an account with useful sites bookmarked (including your own site of course).  Interest in your account means interest in the sites you have bookmarked.
Reddit

Reddit is a lot like digg, but the content is broader.  Reddit readers like witty and unique material.  
  • Titles are huge with Reddit readers.  Make sure the title of your article is clever and bewitching.
  • The readership of Reddit provides more opportunities of submission.  As long as sagacity and ingenuity is involved, topics are irrelevant.
  • Popularity plays a smaller part on Reddit than on digg.  It is not about who you are, but what you submit.
Technorati

Technorati is much like del.icio.us, but for blogs.  The site provides tracking opportunities that are useful.
  • Create an eclectic cannon in your profile composed of educational, resourceful, fun, etc. blogs.
  • The site also indexes popular videos.  If your company creates a video, this will be a good place to promote it covertly.
Squidoo

Squidoo enables a user to create a “lens” (page) on any given topic.  You can use the lens to promote your company, industry, hobbies, other people, etc.
  • Create a lens with your company’s name.
  • Include RSS feeds to your company’s blog.
  • External links will help your ratings, so choose the best links possible.
  • The most popular lenses are rich in text, pictures, and links.
  • Add many useful links to your site, products, and services.

Kenneth C. Wisnefski is the president of VendorSeek.com, an online business to business marketplace that connects business consumers with pre-approved vendors in over 150 different categories. VendorSeek.com has over 5,000 vendors in their Approved Vendor Network and processes close to 10,000 requests per month from businesses of all sizes.

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