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Continuity: Creating an Image Greater than the parts.
By Jim Schakenbach, Managing Partner, SCT Group, Inc.

Today, marketing and advertising is all about branding, but in its early days it was known as positioning and a key element in the effort to establish a marketing identity is something called continuity.

What exactly is that? It

The SCT Group Inc. is a marketing communications agency specializing in science, communications, and technology accounts. For more information, please visit our web site at http://www.sctgrp.com/ or call 508.919.2092. Technology Spoken Here.

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