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Dealing with Rejection in Cold Call Selling
By Mark Sanford, PhD

Perspectives and understandings that will help in dealing with rejection when cold call selling.

Needless to say, one of the main reasons telemarketers and business developers dislike cold call selling is that they don't like to get rejected.

Excluding financial considerations, people generally say "no" for one of three basic reasons: they don't like you, they don't trust you, or what you are offering is not what they want or need. The third reason you can


Mark Sanford, of Sanford Associates, is a business development coach and trainer with 30+ years of business experience. More free articles and training materials on cold calling. Mark can be reached at 925.253.0646.

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