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The 5 "I"s of presentations will help you do that:
Introduce: Your introduction should be brief; a description of "how you got there" as well as a summary of your previous interviews, highlighting competencies impacting the customer to whom you are presenting. This is a great point to use your Unique Selling Propositions (USP).By using the 5 "I"s you'll find that your presentations will go smoother and you'll get through your sales cycle quicker. Isn't that what it's all about?
Jim Kasper is the Founder and President of Interactive Resource Group. Mr. Kasper has over 26 years of practical experience in direct sales, sales management, sales training, and marketing. Contact him at www.salestrainers.com or call 800-891-7355
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