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CEO: Marketing is Not Advertising
By Michelangelo Celli, President, The Cornucopia Group

Your marketing strategy in a really important way actually is your business strategy.  Advertising is a tactical way to progress toward your strategic objective

It is December in Pittsburgh, and still there is no snow. But this is not stopping shoppers from doing their holiday dance, and keeping the spirit of giving alive. Heck

Michelangelo Celli is President of The Cornucopia Group, where he works exclusively with CEOs of privately-held b2b companies that sell expensive products or services and whose sales depend on strong customer relationships to allow them to systematically develop more predictable outcomes from their marketing and sales efforts. To find out more, visit The Cornucopia Group Web site at

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